Ludwig Lustig - a name new to me

Musical America, February 1950 notes that Jorge will have Ludwig Lustig (of Ludwig Lustig Artists' Management) as his personal representative.  In 1949, Lustig was noted as the New York representative of the Havana Philharmonic for the ninth year (his agency seems to have been formed in 1941).  The address is given as 11, West 42nd Street, suite 1302.  Mr. Lustig was born and educated in Berlin. In 1938, while waiting for his immigration visa to the United States, he became the manager of the Havana Philharmonic in Cuba. There he presented such artists as Roberta Peters, Robert Merrill, Richard Tucker and Renata Tebaldi. He opened his own management office in New York in 1959 [? according to his New York Times obituary] and ran the business until his retirement in 1988.  He died in August 1994, aged 94.  Among the artists he represented was noted soprano Beverly Sills, a client for 23 years.  In her autobiography, Sills notes that Lustig (in 1957) was 'a polite, middle-aged gent with an enormous nose - he looked just like [conductor] William Steinberg.  His client list didn't include a single star but [bass-baritone born in New Orleans] Norman Treigle told me Lustig worked very hard for his people.  And Norman proved to be right.  I had [previously] noted that he used to come backstage to wish his clients luck.  I thought that very sweet.'